Youth Development Lasts a Lifetime

Be Kind Programs

The Be Kind Pledge defines the skills of kindness and helps students understand what TO do instead of what NOT to do. View our full list of programs.

View our full statement on diversity, justice, and equity.

Enroll Today

Learn more about The BE KIND Academy, virtual social and emotional education for America’s students – wherever and however they’re learning.

Learn More

The Be Kind Pledge™

Integrated in proven programming, The Be Kind Pledge defines the skills of kindness and helps students understand how to be kind in their daily lives. Kindness is at the core of how people of all ages respect, communicate with, and treat others. Because meaningful character education is an essential pillar of effective social, emotional, and academic learning, The Be Kind People Project provides students with an evidence-based learning approach so they will understand what TO do instead of what NOT to do.

Take The Be Kind Pledge

Introducing Arizona’s most innovative way for OUTDOOR learning and fun: The BE KIND on the MOVE

Learn more

Shop The BE KIND Store

Shop Now

Are you a parent or educator?

The Be Kind People Project is a national non-profit dedicated to providing students with comprehensive youth development programming that effectively combines social and emotional learning with academics. We would be honored to work with your school to share our innovative approach to social, emotional, academic, civic, nutrition, physical, wellness, leadership, and character education.

View our programs

Benefits to Students, Schools, and Communities

Positive Behavior

Because meaningful character education is an essential pillar of effective social, emotional, and academic learning, skills of The Be Kind Pledge form the foundation for student empowerment, accountability, inclusion, respect, and decision-making.

Academic Improvement

The Be Kind People Project initiates positive change in the learning environment by providing ready-to-use lessons and academic videos in language arts, math, STEAM, social studies, and history that integrate character education with national academic standards.

Healthy Lifestyles

Using a comprehensive and multi-faceted approach to wellness, students are empowered to be kind to themselves and make healthy and responsible lifestyle choices by encouraging proper nutrition, fitness, and overall wellness.

Values of Civility

The important values of respect and personal responsibility are reinforced to help students apply the values of kindness in their community, online behavior, and personal lives as they grow into adult citizens and leaders.

Learn More About Our Impact