Who We Are

The Be Kind People Project® (BKPP) is a public 501 (c) 3 non-profit dedicated to providing students with comprehensive youth development programming that effectively uses a positive approach to social, emotional, and academic learning.

The Be Kind Pledge

What We Do

The Be Kind People Project offers innovative and effective programming and services that help students effectively understand, link, and apply social, emotional, academic, civic, nutrition, physical, wellness, leadership, and character education.

Through experience and project-based learning, students are equipped with a solid framework for decision-making and taking accountability for building respectful interpersonal relationship skills, improving academic results, and forming enduring values.

The Be Kind People Project Mission

The mission of The Be Kind People Project is to initiate positive social change in schools and provide a framework for youth that will improve academic achievement, interpersonal relationship skills, accountability, behavior, personal health and wellness, teacher appreciation and the formation of enduring values.


Our Vision

The Be Kind People Project has a vision of building a generation of respectful, responsible, healthy, and caring citizens and leaders and believes that in a multi- cultural society, trust, understanding, tolerance, and kindness are the cornerstones of peace, order, and civility.

The Importance of Spreading Kindness

92% of schools surveyed report improved behavior
88% of schools surveyed report improved learning environment
100% of parents surveyed report lessons as very important
87% of teachers surveyed report likely to implement programming
95% of students surveyed report commitment to implement principles

1 in 3

Arizona students have reported
being bullied in the past year.

The Impact of The Be Kind People Project

Our Impact In Numbers

  • Over 30 million classroom resources delivered nationwide
  • 250,000 teacher contacts
  • 500 Be Kind Crew assemblies presented
  • Use of online resources in 493 cities
  • 5 Million student contacts


With The Be Kind People Project programming, school behavior incidents decrease by 20% after just one year, and by an incredible 76% by year 3 on average!

Lasting Community Benefits

  • Student achievement and confidence improves
  • Teachers are recognized and appreciated
  • Classrooms are mobilized with pay-it-forward projects
  • School culture unifies
  • Families are engaged and influenced

Thank You